The Gujarat model of ascension of the RSS and its political wing BJP is all set to be replicated in the media and journalism field. And once again, Gujarat will feature prominently in it. An RSS-promoted trust will spend Rs 100 crore to set up a national media institute in Gujarat across a 10-acre campus equipped with technologically advanced studio, Media Research Centre, Media Museum and other facilities with the aim to transform media and communication education in India.

The RSS-promoted trust, VSEF, already runs a media institute in Ahmedabad since 2007 via National Institute of Mass Communication and Journalism (NIMCJ). It will be amalgamated into National Institute of Mass Communication and Research (NIMCaR) that will come up in Hajipur village, about 32 km from Ahmedabad.

The ground-breaking ceremony for the institute was held in February 2019 and NIMCaR will become operational by 2021. Sources said the purpose of the institute is to prepare journalists that can take on left-leaning intellectuals in the print and electronic media.